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“Design” is the major strategy for the development of Taiwan's future craft. Different from “supplying the demand” in the past, the new role of Taiwan's craft is to “create demand” through “design.” This not only emphasizes appearance but also the profound meaning of the crafts, adding more value. In the future, no matter whether it is craft that integrates design, or design that explores the further possibilities of craft, in this exhibition Taiwan will lose its past image of a low price OEM, and demonstrate its amazing ability in craft design. Therefore, the Institute decided to participate in this exhibition with the theme of “In Taiwan In Design!” It means “That's”, with more emphasis. In addition, “In” also means fashionable. Likewise, “In Design” highlights Taiwan's brilliant capacity and excellent quality in craft and design, demonstrating Taiwan's fashion craft, innovative image and strong self-confidence.
In this exhibition, we have prepared three themes: fashion craft, green craft, and 3C craft to demonstrate the new trends of the development of Taiwan's craft, which are enriched in additive values in design
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